Paid Search.

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Paid search

Increase awareness and improve
engagment with target audience

We use social media in combination with a content marketing strategy to build relationships with prospects and customers.

Our focus is on helping each business better engage with their audience and increase return on investment with social media. Often we achieve this with integrated technology that hello us schedule posts, create custom chatbots and provide better social monitoring tools. We like to provide regular support to help each businesses internal team deliver strategic plans and increase customer loyalty.

Our process.

Behind every great campaign is a well structured plan that leads the business to success, we have found a process that works well for us. This process, combined with industry experience, allows us to deliver on objectives time and again.

research.

Detailed research plans using industry leading models to acquire everything needed to achieve campaign success. Keyword research being the most important for paid search ads.

goals.

Taking lead from the business goals or marketing objectives, each campaign is structured to deliver achievable goals using search ads. Other goals can be from shopping or display ads, dependant on the goal identified.

content.

Creating content is a simple process, once the previous two stages have been identified. Our team will then create compelling copy that helps persuade users into conversions.

test.

No matter how good a campaign is, there is always room to improve. This is why we create testing plans, prior to the launch of any ad campaign to know how to measure success and further improve.

optimise.

Testing data helps to identify what optimisation can and should be completed. It provides us with a clear understanding of what is working and what needs quick action.

What we offer.

Using the elements below, our team is able to increase brand awareness and deliver search intent based search as an alternative to organic search.

Keyword research

Prior to any search campaign, it is vital to know what potential customers are searching for and why. This is used to help validate product/service interstate’s, estimate potential traffic, budget and what stage the prospect is in the buyer journey.

Paid search gap analysis

Very similar to organic search gap analysis, this allows us to audit the current campaign – if one has already been running.

Landing page optimisation.

One of the most important features of paid search is the quality score for your ads. This score is based on three factors that influence the position and cost per click of your ads. One of these factors is the keyword relevant of the targeted keyword in the ad and those on the page the ad is sending traffic to.

Copywriting.

Our team creates compelling ad copy, using psychology techniques that increase click-through rates and improve quality scores. This helps to reduce cost-per click and improve ad positioning.

Testing.

It’s very easy for an email to not display correctly. With more than 80 commonly used email providers, its easy to see how a small piece of code can break how it displays. This is why we run extensive display testing on all emails we develop, as well as usability testing for visually impaired users.

Search ads

Search ads that integrated NPL to produce persuasive copy.

We implement copy that combines Nero-Linguistic Programming techniques with compelling copy to drive clicks, increase conversions and improve brand memorability. With every ad copy created, we produce another two versions for split testing for further conversion optimisation testing.

Shopping ads

Shopping ads with images that jump off the page.

If you’re goal is to increase sales of your products via an e-commerce site then we can help, brand focused shopping ads that drive conversions.

Display ads

Display ads that drive results for standard or remarketing.

Designed as either static or animated display ads, our ads are carefully crafted to grab attention and encourages viewers to click. Often display ads are used for remarking campaigns, where these ads are displayed to users who have already visited the companies website.