Email Marketing design & management

Email marketing & campaign management

We help manufacturers improve lead nurturing and customer engagement

We use emails to better engage with prospects and customers, through thought leadership content campaigns that better communicate a business brand values

While email marketing continues to deliver an impressive 42% ROI, on average, it is easy to see why so many successful businesses implement personalised, segmented email marketing workflows and strategies into their marketing plan.

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Find out how we can help

Email Marketing Process

Custom coded email templates to increase customer conversions

Each email prepared by our team is custom designed, focused on highlighting personalised branding and then coded & tested to make sure each email displays accurately on a variety of mobile, tablet and desktop devices.

Bespoke email design

Hand coded HTML email templates that can easily be customised

Compatible for MailChimp, PrideMail, Active Campaaign and more

Tested displays across 50+ email providers

Email marketing process

We take the hassle out of email marketing

A recent study has highlighted the number of agencies and client-side marketing teams who have yet to implement a coherent and strategic email marketing process within their business. With email marketing delivering a continuous 42% ROI, we want to help manufacturers understand the huge advantages that email can offer them when combined with automation, beautiful design and rigorous testing.

Research

Research & Analysis

Define your personas or understand your target audience

PERSONA

Well defined and researched personas help improve the efficiency of your communications, as they help narrow the focus of who, why and how best to communicate with your target audience. If you have not already created personas, we can help you compile and survey your audience to better understand who they are and how they think,

CUSTOMERS

Customer personas are a little easier, as you alreayd have data to work with. This is where a well compiles CRM can vastly improve the understanding of who your customers really are and why they buy from you.

Planning

Email campaign planning

Funnel plans provide a clearer view of how your email campaign works

FUNNELS

Design

Insightful Reporting

Insights to outline optimisation opportunities

Campaign reports or worthless, unless the information can be used to affirm or deny a hypothesis. Analysing email campaign data is the most important stage in email marketing, as this can help provide guidance on elements that worked well and ones that did not. Every campaign we implement is followed with a detailed report and insightful steps forward, so you can make clear campaign adjustments.

Development

Email coding

Clean code for accurate email development

Email development can be an extremely difficult task, even for highly trained web developers. This is largely due to the majority of email clients displaying the email code using different rules, which can result in broken email designs. Our team is not only highly trained in email development they also stay up to date with new IOS, Android and Windows email client releases. Finally, all emails are run through a pre-campaign check to identify spelling mistakes, accessibility issues and code rendering across different devices and email clients.

Testing

Display testing

Display testing allows us to delivery consistency in all emails we develop

Following the development phase, we run all emails through a rigorous email testing process. This process allows us to plush out any bad code, bugs and types that may have been added in the development stage. Each email is checked with a mixture of 92 different devices and email clients, in order for us to produce display consistency.

iPhone, iPad & Apple desktop devides

Google devices

Samsung devices

Lotus notes

Outlook on windows & Apple

Web mail

Deployment

Campaign management

Complete campaign management from deployment to reporting

We can help with a live deploy or schedule for a future date, either way we help with the complete campaign management for email marketing.

Once the email has been fully tested and signed off by the client, it is then ready for sending out to your customers, prospect list or news letter subscribers. We can either work with your internal team, helping to setup segments or manage list adjustments before the email is sent or manage the whole process for you, which ever works best for you.

Analysis

Research & Analysis

Insightful reports that can be used to better infrom future email campaigns

Once the campaign has successfully been deployed, we leave it a few days in order for the max amount of reporting data to be added before we provide final reports to clients. With this insightful report, we are then able to further advise on changes that can or should be made for progress moving forward.