Email marketing.

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Email marketing & campaign management

Helping businesses better engage and
communciate with target audiences.

We use emails to better engage with prospects and customers, through thought leadership content campaigns that better communicate a business brand values

Knowing how and when to engage with your audience is key, but only part of the process. Email is a great way to engage with your audience and build relationships. Email is clearly not the newest tactic but is still one of the most effective driving an average 41% return on investment.

Our process.

Over the years, we have managed to refine our process down to three key areas. It is with this process we are able to help businesses improve their relationships with their customers and grow revenue with content marketing.

copy.

Providing the copy needed to communicate effectively with your audience, this usually stems from content written for blog articles or other content marketing activities.

design.

Design of email templates stem from the objectives and reasons behind that communication. Each design is custom designed for each business based around that businesses branding.

development.

Once designs reviewed and then agreed, each email template is hand coded with semantically correct techniques. Each section is built with bullet-proof code, where it is applicable.

testing.

Each templates is rigorously tested, this stage is possibly the most important as it identifies where code may display incorrectly across different email providers.

deployment.

The final stage is deployment of the email, it can be sent at a scheduled time, automated based on different unique triggers or instantly. This will depend on the objective of the email itself.

What we offer.

Through the strategic use of the below elements, our team helps businesses grow using social media effectively within their businesses. Each social media strategy is custom designed around the needs of the business and how it will work towards achieving your business goals.

Copywriting

Every great email starts with knowing what to communicate, we help to put those words on paper albeit on digital paper. Our team works with a variety of copywriters to help to produce the perfect copy to communicate your message.

Design

Knowing what to communicate is part of the battle, the rest is getting it to stand out while staying on brand. This is not unfamiliar territory for us, as we have created many animated, static and responsive emails that deliver effective messages in line with company branding.

Personas

Before you can communicate with your audience, you need to understand who they are and what motivates them. Creating data-backed personas to understand what content will best build relationships and persuade prospects and customer to deliver on an objective.

Development

Following design approval, each email is carefully coded using bullet-proof techniques to further improve success in testing. We make sure to keep each email light, to help with its delivery and each email is setup with a DKIM.

Testing

Reports provide a clear way to understand what content is most relevant, engaging and useful to a target audience. These help inform better ways of driving segments into paying customers or how best to retain customers.

Automation/Deployment

Once the email has been tested and approved, they can then be scheduled to be delivered to a segment audience by individual triggers or as a bulk email.

Custom email design

Beautiful email designs built for each brand.

Each email prepared by our team is custom designed, focused on delivering the planned objectives. Working to make sure the email stays on brand and communicates effectively, each design is crafted to bets achieve each of these requirements.

Custom email development

Custom coded email templates that display correct constantly.

Every email is coded in-house, we don’t just use email builders like MailChimp or ActiveCampaigns. The reason behind this is even these builders can display inconstantly in different email providers – something Outlook is notorious for. We will often test how they display in each businesses preferred email service providers but often these are hand coded in dreamweaver or another code editing software.

Email display testing

Every email deserves to be tested until it’s perfected.

After each email has been tested it goes through a testing process, where we identify how it will display across a wide variety of email providers. Currently we test around 80 different providers and ranging on desktop, tablet and mobile devices.

WHAT WE TEST

Desktop email providers

Tablet email providers

Mobile email providers

What we offer.

FAQs.

What is the best email marketing software?

This will largely depend on what features you require, what your obecjtives are and if these features are capable of achieving your goals. There are the industry leaders that have a bunch of additonal featrures to email, so if you’re simply looking for a basic email and eamil automation marketing system then PrideMail is what we would advise.

What do you need form us to get started?

The best case senario would be a detailed marketing plan with SMART objectives, a persona and csutomer journey that can help us understadn how email fits into the communication plan. If this has not been created then do not worry, as our team can help by creating all of this prior to starting your email marketing campaigns.