Vickers Case Study

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The Company

The Pilot Group is a growing technology business providing smart, safe and sustainable software and hardware solutions. Their target audience are small-medium sized companies.

 

The Brand

Vickers Electronics is an energy management specialist with over 28 years’ experience of providing energy consumption savings for industrial and commercial businesses.

 

The Challenge

To support the Vickers Marketing team in order to develop a bigger and more engaging marketing campaign. To support in the execution of the marketing plan and tactics for the upgraded Vickers Advanced Energy Management System EnergyMgr 2.0

 

The Product/Service

The Vickers Energy Management System integrates a central control unit with cloud-based intelligent software to optimise the performance of industrial heating, lighting and air conditioning systems whilst reducing energy bills and CO2 emissions.

 

The Campaign

Take the Vickers Challenge and Save 25% on your Fuel Bills, GUARANTEED!

 

The Goals

To drive awareness of the Vickers brand, products and service, to drive traffic to the website, to generate leads for the Sales Team, drive customer acquisition, to support in the production of Sales collateral to facilitate the Sales Team in customer meetings and events.

 

The Solution

Collaboratively developed a multi-channel, integrated digital and traditional marketing campaign, to run over a period of 3 months.

 

 

Sooper Digital developed and delivered the following campaign elements:

Assisted with creating more accurate target customer personas.

 


 

Executed Website upgrade: Homepage sliding banners, product landing page, savings calculator tool, testimonials.

 


 

Created Digital Infographics & digital product imagery.

 


 

Developed, tested and executed an E-mail campaign consisting of a set of 3 emails, starting by brand building to promote trust

 


 

Sourced and supplied target decision maker contact lists.

 


 

Designed a customer case study (PDF and website).

 


 

Executed Social Media plan with digital graphics and customer testimonials, including paid advertising boosts.

 


 

Created sales brochure graphics and Created sales presentation design template.

 


 

Created sales team training document design template.

 


 

Supported on video graphics creation.

 


 

Analysed campaign performance and adjusted elements of the campaign whilst the campaign was in progress in order to drive maximum return on investment.

 


C&P Cse Study Email

Case study

More happy customers

Happy customers

Save 25% on your fuel bills GUARANTEED!

EnergyMgr 2.0

The creative work

Click the images below to view more.

Landing page
Email
Email 2
Video
Design
Slider

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